Cristi Brant

Cristi Brant builds human-first systems that prove every input matters. Raised in a manufacturing town where education and ambition often went unseen, she learned early that impact is invisible until it’s measured.

Her academic research proved it at 22 — peer-reviewed, published, and pointed directly at the thing no one wanted to name: the system was deciding outcomes before anyone walked in the door. Her sales career confirmed it in every room she entered. Charted behavior produces measurable results. Measurable results become undeniable proof.

Today, as a strategist and founder of Who Grrrl, Cristi works with individuals and organizations that do great work and are ready to see their own impact on the outcomes they've been shaping all along. The product of their labor. Her work lives at the intersection of sociology, systems design, and transformation. Every input is the algorithm. Every action has value.

Case Studies

>>> CASE: KNAUF NORTH AMERICA (2022-ongoing)

INPUT: Created IT-focused L&D curriculum grounded in systems

thinking — infused into a standing program, built with a

free-agent mentality, connecting people to their own data

OUTPUT: Engagement ↑ 45% YoY · Reactive support ↓ 29% YoY

· 5-star ratings · 26+ months running

>>> CASE: IN-DEPT OF CHILD SERVICES (2019-2021)

INPUT: Sales methodology + CRM reporting

OUTPUT: Perpetrator criminal history checks ↑ 20% · Replicable adoption statewide

>>> CASE: NATIONAL ASSOCIAION OF WOMEN BUSINESS OWNERS (2017-2019)

INPUT: Two people. Full chapter operations and programming.

OUTPUT: 2nd largest chapter of 60 nationally · Sustained and grew

>>> CASE: SANDLER TRUSTPOINTE (2015-2016)

INPUT: Digital operations framework for a sales training organization

OUTPUT: Scalable content infrastructure built · LinkedIn following established as advisory proof

>>> CASE: LATITUDE 360 (2012-2014)

INPUT: Repeatable banquet sales process, built from zero

OUTPUT: $1 million revenue in first year

>>> CASE: BUCA DI BEPPO (2011-2012)

INPUT: Behavioral sales techniques applied to grow catering

OUTPUT: Catering sales tripled (↑ 300%) in year one

>>> CASE: DAVE & BUSTER’S (2010-2011)

INPUT: CRM usage optimization + email marketing launch

OUTPUT: YoY revenue growth · New market strategy gained

>>> CASE: MARSHALL RETAIL GROUP (2009-2010)

INPUT: Standard store ops system

OUTPUT: 11 new stores opened in 10 months

>>> CASE: HARD ROCK CAFÉ (2005-2007)

INPUT: Full CRM implementation + email deliverability solutioned

OUTPUT: S&M budget ↑ 200% · Bounce rate ↓ 83.3%