Cristi Brant

Cristi Brant builds human-first systems that prove every input matters. Raised in a manufacturing town where education and ambition often went unseen, she learned early that impact is invisible until it’s measured.

A lifelong student of social behavior, research science, and formed realities, Cristi’s early academic work examined the disparity between educational outcomes and economic status. Her sales career doubled as a living culture study — showing how charted behaviors with measurable results become social proof.

Today, as a Salesforce Administrator, strategist, and founder of Who Grrrl, Cristi helps individuals and organizations turn overlooked actions into undeniable outcomes. From small business owners to enterprise leaders, her work blends sociology, technology, and transformation — proving that every input is the algorithm, and every action has value.

Case Studies

>>> CASE: HARD ROCK CAFÉ (2005-2007)

INPUT: Full CRM implementation + email deliverability fix

OUTPUT: S&M budget ↑ 200% · Bounce rate ↓ 83.3%

>>> CASE: MARSHALL RETAIL GROUP (2009-2010)

INPUT: Standard store ops system

OUTPUT: 11 new stores opened in 10 months

>>> CASE: DAVE & BUSTER’S (2010-2011)

INPUT: CRM usage optimization + email marketing launch

OUTPUT: YoY revenue growth · New market strategy gained

>>> CASE: BUCA DI BEPPO (2011-2012)

INPUT: Behavioral sales techniques

OUTPUT: Catering sales tripled (↑ 300%)

>>> CASE: LATITUDE 360 (2012-2014)

INPUT: Repeatable banquet sales process

OUTPUT: $1 million revenue in first year

>>> CASE: SANDLER TRUSTPOINTE (2015-2016)

INPUT: Digital operations framework

OUTPUT: Generated social proof and advisory influence

>>> CASE: NATIONAL ASSOCIAION OF WOMEN BUSINESS OWNERS (2017-2019)

INPUT: Sustained chapter operations & growth

OUTPUT: 2nd largest chapter nationally

>>> CASE: IN-DEPT OF CHILD SERVICES (2019-2021)

INPUT: Sales methodology + CRM reporting

OUTPUT: Perpetrator criminal history checks ↑ 20% · Replicable adoption

>>> CASE: KNAUF NORTH AMERICA (2022-ongoing)

INPUT: Psychological safety + culture-driven enablement

OUTPUT: Consistent 5-star user satisfaction · Hyper data awareness